Sotheby’s International Realty
Brand Design Manager
Reel Strategy & Video Content Creation
Led and executed reel strategy across corporate social media platforms to drive engagement and brand visibility
Created and published 500+ reels, driving consistent audience growth and content performance across channels
Independently edited reels using existing property footage, consistently crediting original photographers and videographers
Built and maintained a high-performing video content library, optimized for brand standards, campaign goals, and cross-platform use
This $65M Millbrook estate is larger than Central Park
I conceptualized and launched a social media post for the Hitchcock Estate in Millbrook, NY, which resulted in an inbound feature request from ELLE DECOR and national editorial coverage.
Agent Brand Marketing & Content Development
I work closely with agents to develop and execute personalized marketing collateral and campaigns to promote their brand. This includes designing brochures, postcards, social media posts, and email marketing, as well as creatively directing their reel campaigns.
Marketing Campaign Development
Collaborated closely with the Director of Marketing to conceptualize, develop, and execute integrated marketing campaigns across social media, email, and video platforms. Contributed to the strategic planning and creative direction of content, ensuring brand alignment and engagement across digital touchpoints.
Beyond the City Campaign
The objective of this campaign is to capture an even greater number of NYC buyers interested in moving to our markets. With an all-encompassing digital campaign, our goal is to get our brand and the listings we represent in front of more NYC buyers than ever before.
MUSE Awards:
Platinum Award Winners, Lifestyle Category
Gold Award Winners, Social Media Category
